PRIVACY POLICY

Last Updated: January 1, 2026

Acceptance of This Policy

By accessing the Website, submitting information, or making a purchase, you acknowledge that you have read and agree to this Privacy Policy and our Terms & Conditions.

If you do not agree, do not use the Website.

Information We Collect

We collect only the information reasonably necessary to operate our business and fulfill orders.

a. Information You Provide

Name
Email address
Phone number
Shipping and billing address
Order and transaction details

We do not store full credit card numbers or sensitive payment credentials. Payments are processed securely by third-party payment processors.

b. Automatically Collected Information

When you visit the Website, we may automatically collect:

IP address
Browser type and device information
Pages visited and interaction data
Referring URLs

This data is used for security, analytics, and site performance.

c. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable core website functionality
Improve performance and user experience
Analyze traffic and marketing effectiveness

Cookie usage is governed by our Cookie Policy.

4. How We Use Information

We use personal information to:

Process and fulfill orders
Communicate order updates and support requests
Prevent fraud and unauthorized transactions
Improve Website functionality and performance
Comply with legal and regulatory obligations

We do not sell personal information.

Text Messaging (SMS) Communications

If you opt in to receive text messages from Reserve Power Co., we may send you transactional and marketing messages via SMS, including order updates, promotional offers, and abandoned cart reminders.

When you provide your phone number and consent to receive SMS messages:

We collect and store your phone number and opt-in status
We use this information solely to deliver text messages related to our products and services
Message frequency may vary
Standard message and data rates may apply

You may opt out of SMS communications at any time by replying STOP to any message.

We do not sell or share SMS opt-in data with third parties for marketing purposes.

SMS Abandoned Cart Tracking

Reserve Power Co.'s Website uses cookies and similar technologies to track items added to your shopping cart, including when a cart has been abandoned.

This information may be used to:

Determine when to send abandoned cart reminders via SMS (if you have opted in to receive text messages)
Improve user experience and checkout functionality

Cart tracking is performed through website cookies, plugins, and related tracking technologies.

Third-Party Data Sharing Clarification (SMS Data)

We may share personal information with trusted service providers necessary to operate our business, including payment processors, fulfillment partners, marketing platforms, and analytics providers.

However:

Text messaging originator opt-in data and consent will not be shared with any third parties for marketing purposes.

SMS opt-in information is used solely for delivering authorized text communications from Reserve Power Co.

Location Data

Our Website may collect general location information based on your IP address for purposes such as:

Fraud prevention
Security monitoring
Tax calculation
Improving website functionality

We do not collect precise GPS location data through SMS programs.

If location-based services are introduced in the future, this Privacy Policy will be updated accordingly.

Sharing of Information

We may share personal information only with trusted third parties necessary to operate our business, including:

Payment processors
Shipping and freight carriers
Order fulfillment partners
Fraud prevention and analytics providers

These parties are authorized to use information only as necessary to perform their services.

Third-Party Services & Links

The Website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third parties. Accessing third-party websites is at your own risk.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information.

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Maintain business records
Comply with legal obligations

When no longer required, information is securely deleted or anonymized where practicable.

Your Rights (California Residents)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to:

Request access to personal information we hold
Request deletion of personal information, subject to legal exceptions
Request information about how personal data is used

Requests may be submitted via email to support@reservepowerco.com.

We do not discriminate against users who exercise privacy rights.

Children’s Privacy

The Website is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children. If such information is discovered, it will be deleted promptly.

International Users

If you access the Website from outside the United States, you acknowledge that your information may be transferred to and processed in the United States, where data protection laws may differ.

Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page, and continued use of the Website constitutes acceptance of the updated policy.

Contact Information

For privacy-related questions or requests:

Email: support@reservepowerco.com
Business Hours: Monday–Friday, 9:00 AM–5:00 PM (Pacific Time)

Privacy Policy